Convergence

1. Convergence is known broadly as the coming together of computing, telecommunications, and media in a digital environment.

2. The main types of convergence are Technological, Economic, and Cultural convergence.
-- Technological Convergence refers to the specific types of media, such as print, audio, and video, all converging into a digital media form.
-- Economic Convergence refers to the merging of Internet or telecommunications companies with traditional media companies, such as AOL with Time Warner.
-- Cultural Convergence refers to the shift from a largely passive and silent audience with nearly equal ability to produce and disribute its own content.

3. The changes brought about by convergence have dramatic implications. These implications include
-The content of of communication
-The audience and communications organizations
-The structure of communication organizations
-How communications professionals do their work
-The global audience